Viero Decoratives

Designing decorative wall finishes that tell a story

Viero Decoratives is the Cromology brand specialising in the production of decorative wall finishes, a point of reference for architects, designers, interior designers, and space creatives.

From its base in Tuscany, it exports high-quality paints, coatings, and decorative plasters to over 50 countries, combining innovation and tradition in unique solutions for the worlds of interior and contract design.

At the heart of Viero Decoratives’ philosophy are two core principles: on one hand, the drive for innovation to offer design professionals new aesthetic and technical solutions; on the other, the respect for tradition and the use of carefully selected raw materials, to preserve the craftsmanship that makes ‘Made in Italy’ a globally recognised excellence.

Viero Decoratives’ collections stand out for their refined material effects, elegant textures, and cutting-edge performance, perfect for prestigious projects, from private residences to luxury hotels, from commercial spaces to major international architectural creations.

Our Mission, transforming walls into a true sensory experience

Our mission is to design innovative and sustainable decorative finishes that meet the needs of architecture and design professionals. Our goal is to transform walls into a true sensory experience, combining beauty, creativity, functionality, and well-being.

We support decorators and designers at every stage of their work, offering tailored solutions, specialised technical assistance, and ongoing training.

We believe in the power of experimentation and the pursuit of new trends to anticipate the future of wall decoration.

Quality is our hallmark. That’s why we only select the finest raw materials, develop high-performance and environmentally friendly products, and ensure rigorous quality control at every stage of the production process.

Designing a wide range of refined and sustainable decorative finishes that meet the aesthetic and functional needs of international partners.

Supporting customers in bringing to the creative space of the wall Italian heritage, know-how, and design.

Exploring new paths and anticipate trends to ensure excellence, creativity, and respect for the environment.

Enhancing the lives of those who inhabit spaces by creating beauty and well-being on walls.

Our Vision

Walls as works of art – unique and unforgettable

For Viero Decoratives, a wall is not just an architectural element: it is an expressive space capable of evoking emotions, telling stories, and transforming the living experience. We draw inspiration from art, nature, and culture to create decorative collections that reflect the personality of spaces and the people who inhabit them. We believe in sustainability as an essential value and promote a conscious approach to design, where aesthetics and functionality blend harmoniously.

More than a brand

Viero Decoratives is much more than a brand: it is a philosophy that looks to the future, combining research, innovation, and artisanal craftsmanship to redefine the concept of wall decoration. The idea that drives us every day is to create walls that are true works of art: unique, unrepeatable, and emotionally impactful.

Inspiring

Inspiring designers worldwide in the creative interpretation of walls as fundamental architectural elements that can evoke emotions and tell a story.

Promoting change

Promoting widespread change through the creation of unique walls, focusing on core values such as creativity, sustainability, and culture.

Our Numbers

Every number represents our growth, our commitment, and our ability to bring Italian design to the world.

Viero Decoratives’ numbers speak to the success of a brand rich in history, rooted in Tuscany, respectful of tradition, yet characterised by a contemporary and cosmopolitan mindset, driven by innovation.

years of history

1 +

countries where Viero Decoratives is present

1 +

direct branches worldwide

logistics platforms

research laboratories

Our Team

A close-knit, multidisciplinary team. A well-structured organisation united by the same vision.

Behind every decorative finish is a team of passionate and skilled professionals united by the desire to transform materials into unique design solutions.

Viero Decoratives is a collaborative environment where researchers, designers, technicians, decorators, trainers, marketing and sales professionals work side by side to develop innovative products and provide customers with comprehensive support.

Thanks to a structured organisation and a mindset focused on creativity and problem-solving, we are able to promptly and precisely meet the needs of our partners worldwide.

Because at Viero Decoratives, the goal that unites us all is one: to create and export high-quality decorative finishes for the most beautiful walls in the world.

Our History

A dynamic and cosmopolitan spirit rooted in Italian artisanal tradition

Viero’s history has its roots in Milan, in the 1960s. During this period, the Viero family produced tile products. In 1975, the company expanded into international markets with the production of decorative coatings for exteriors.

In 1984, the company introduced a range of decorative products for interiors, quickly becoming an international point of reference for Made in Italy style, charm, and elegance.

At the turn of the millennium, Viero underwent a significant restructuring and formed important partnerships in the world of design and architecture.

Viero Decoratives’ current headquarters are in Tuscany, a region that continues to inspire the brand today. In 2012, Viero Decoratives won the international ‘Design & Design’ award for brand identity.

As a result of its long experience in wall decoration, the company launched a training programme for international professional applicators, now known as Viero Bottega d’Arte. In 2017, Viero Decoratives celebrated 50 years of activity with the ‘Viero 50 years’ competition, bringing together artists from around the world.

Today, Viero Decoratives exports to over fifty countries.

1960s

The Viero family begins producing tile products in Milan.

1975

Viero enters international markets with its first decorative coatings for exteriors.

1984

A range of finishes for interiors is launched, establishing the brand as a global reference in the sector.

2000

The company evolves and forms important partnerships in the world of design and architecture.

2012

Viero Decoratives wins the international ‘Design & Design’ award for its visual identity.

2017

The brand celebrates 50 years of activity with the ‘Viero 50 years’ competition, involving artists from all over the world.

Today

Viero Decoratives continues to grow, exporting its decorative solutions to over 50 countries.